How Search Engine performs or how Search Engine Optimization takes place is a very complicated process. It follows a definite set of rules and a procedure. However, in simple language, it can be said that, search engine is a software application, which gives the answers of any queries asked by a visitor. When a visitor or searcher typed any question or phrase or word in the search box, search engine searches all the relevant answers from the millions of web pages, which are stored in the internet and display all the answers in the SERP. Its result may be in word form or may be in the image form. And among those results some pages get optimized or ranked high through SEO process.
There was a time when web pages with irrelevant contents also were in the top position of SERP. But now SEO process has been changed and thus it becomes very tough for the websites to be in the top position of SERP without having relevant, authentic, new and reliable contents in the websites. There must be some specific features in the contents of those websites to be ranked high in SERP.
Importance of SEO:
Now a day, SEO is very important. It helps millions of people by answering their queries with reliable and new information. SEO has now even become one of the important tools of online marketing. With the help of SEO, one can increase the viewer and visitor of his website. People often visit those websites which come in the first page of SERP. So, to be in the top position of SERP, one needs the help of SEO. By using proper content with perfect Keyword, SEO can increase the viewer of any website. Thus now a day Companies hire SEO writer to update their profile information.
SEO as marketing tool:
Now a day many companies hire SEO companies to write on their website in order to increase their position in the online business competition. Since the whole world is now almost a digital world, so there is very less number of people who don’t do online research before going to handle a project. And while doing online research, people often seem to go through the pages or websites which comes in the first page of SERP. So, millions of websites try to attract more visitor by adding something New or Authentic or something different which other don’t give so that they can come to the sight of maximum of viewers. So, by using proper strategy of SEO, growth in online marketing is possible.